Cricket Australia, look at yourself
A short excerpt.
If we're going to start talking judgements, in fact, it's best not to look too closely at Cricket Australia's. Test match watchers this summer would have been forgiven for drawing the impression that CA is now a marketing organisation that dabbles in cricket on the side. The barrage of idiotic distractions, the desperate attempts to look hip and youthful, the overexposure of the fading Doug Bollinger, the involvement of players in customer-friendly rigmarole - hitting balls into the crowd, shaking babies, kissing hands etc - all of them have added up to a sense of a cart so far ahead of the horse that no one has noticed the horse turning into a three-legged, one-eyed camel. Players can just get away with being advertising billboards when they are winning. When they are losing, so are the products. To paraphrase Bjorge Lillelien: "Commonwealth Bank! Vodafone! Betfair! Colonel Sanders! Can you hear me Colonel Sanders? Your boys took one hell of a beating!"