When the bullet-train service was extended to the northern island of Hokkaido in Japan, bullet-train "fever" broke out in Hakodate - the town where the new bullet-train service reached. Here is my video showing all the souvenirs, memorabilia and advertising to celebrate and commemorate the occasion.
https://www.youtube.com/watch?v=s6ZaZrwu7ps
https://www.youtube.com/watch?v=s6ZaZrwu7ps