Huge Tellies in ARS

 
  Gayspie Assistant Commissioner

Location: Adelaide, SA
Hello everyone;
I was in ARS the other day and i noticed that there are now about 4 or 5 huge Tellies that extend from the top of the buffers to the ceiling that are currently screening commercials. They look awesome when running for a Grange train leaving from platform 7 but can anyone enlighten me as to why Adelaide metro has budgeted for these TVs?

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  kipioneer Chief Commissioner

Location: Aberfoyle Park
Hello everyone;
I was in ARS the other day and i noticed that there are now about 4 or 5 huge Tellies that extend from the top of the buffers to the ceiling that are currently screening commercials. They look awesome when running for a Grange train leaving from platform 7 but can anyone enlighten me as to why Adelaide metro has budgeted for these TVs?
Heath Loxton
For the same reason some trams and buses have overall advertising: to raise revenue.
  Pressman Spirit of the Vine

Location: Wherever the Tin Chook or Qantas takes me
We used to call them (and I still do) Advertising Hoardings.

And Adelaide Metro won't have paid a single cent for them, the Advertising company that uses them would have purchased them, installed them and even pay for the electricity to run them.
  Gayspie Assistant Commissioner

Location: Adelaide, SA
We used to call them (and I still do) Advertising Hoardings.

And Adelaide Metro won't have paid a single cent for them, the Advertising company that uses them would have purchased them, installed them and even pay for the electricity to run them.
Pressman
Why would they want to place TVs in ARS; people are usually running for trains anyway so whod stand around watching them?
  Sojourner Train Controller

One of the servo's on Main North Rd has advertising screens on the pumps to target people filling up, I guess advertising firms are going to try whatever works. I am sure there are plenty of people that stand on a platform waiting for the train who would become an audience for this sort of thing.
  1S47 Assistant Commissioner

Location: On the Down Fast
A couple of years ago, I read in a marketing-industry journal about a proposal to instal banks of big screen TVs above the checkouts in supermarkets.  

These would be used to expose the captive audience to "messages" and, according to the article, supermarkets would be "encouraged" not to have their checkout lines too short or fast-moving, so as to maximise exposure time to the hapless punters.    

This was just before the faster self-checkouts started to come in, so I'm glad the supermarkets never proceeded with it - yet.  

Anyhow, to me, it seems a bit late to try to start selling stuff once the shopper is in the checkout queue (unless it's Kit-Kats or Tic-Tacs), but I guess some guru got a big consultancy fee for that idea.
  justapassenger Chief Commissioner

Last time I was there, two of the four adverts shown in the time I was walking past were for the SA Tourism Commission, so it would appear to be having a modest level of success at bringing in private sector revenue.

It's a bit back to the future don't you think? There used to be a massive screen near the waiting area with the benches and vending machines before that area was removed to build the InfoCentre - and there was also space where people could wait there unlike today's layout of the station which actively encourages going directly to your train.

I think there's a chance they might have the effect of encouraging people to run for their train more often since the trains can't be seen so easily.

A couple of years ago, I read in a marketing-industry journal about a proposal to instal banks of big screen TVs above the checkouts in supermarkets.  

These would be used to expose the captive audience to "messages" and, according to the article, supermarkets would be "encouraged" not to have their checkout lines too short or fast-moving, so as to maximise exposure time to the hapless punters.    

This was just before the faster self-checkouts started to come in, so I'm glad the supermarkets never proceeded with it - yet.  

Anyhow, to me, it seems a bit late to try to start selling stuff once the shopper is in the checkout queue (unless it's Kit-Kats or Tic-Tacs), but I guess some guru got a big consultancy fee for that idea.
1S47
I think that would have been incredibly effective. That time in the checkout queue is when people are already actively thinking about purchasing decisions, so there wouldn't be any better time to hit them with ads even for products not sold in supermarkets.

It would also be incredibly annoying, and in Australia it would be a big winner for independents and Aldi if one of the big two introduced it.
We used to call them (and I still do) Advertising Hoardings.
Pressman
There are three major differences between a screen and a traditional poster or hoarding (of which there have always been plenty at ARS and on trains):
1. the space can be sold to multiple advertisers at once.
2. loading a new file into a playlist has no overheads.
3. movement catches the eye.
  justapassenger Chief Commissioner

One of the servo's on Main North Rd has advertising screens on the pumps to target people filling up, I guess advertising firms are going to try whatever works. I am sure there are plenty of people that stand on a platform waiting for the train who would become an audience for this sort of thing.
Sojourner
They are not visible from the platforms, only to people approaching the platforms from the gateline.
  Gayspie Assistant Commissioner

Location: Adelaide, SA
If only they provided some seats and some decent shows to watch while waiting up to one hour for a train at night, on the weekends and during public holidays...
  Aaron Minister for Railways

Location: University of Adelaide SA
No doubt they were paid for by the increase in revenue gained from opening Millswood.
  Aaron Minister for Railways

Location: University of Adelaide SA
Who waits on the platforms, even on weekends with hourly services, for a train? Go and find something else to do and get to the platform with less than 10 minutes to spare like everyone else does.
  justapassenger Chief Commissioner

Who waits on the platforms, even on weekends with hourly services, for a train? Go and find something else to do and get to the platform with less than 10 minutes to spare like everyone else does.
Aaron
And in doing so, avoid getting caught out by your train getting shifted to a different platform by operations staff who need something to keep them occupied during boring shifts.

If expertise was bought in from overseas where much busier railways operate out of terminal stations with fewer platforms than ARS, our system operating what is essentially just four routes should be able to use even just eight of the nine platforms to consistently operate each line from the same platforms at all times other than during night/weekend maintenance works. Doing so would allow permanent signage to be introduced and prevent peak time disruption causing a chain reaction affecting the other lines.
  Aaron Minister for Railways

Location: University of Adelaide SA
I always wondered if the late platform changes weren't the doings of controllers secretly using the surveillance cameras to film 'Harlem Shake' videos... Everyone calmly standing, ordered on the platform waiting, some even on trains ready to depart, then the platform announcement and suddenly the Harlem Shake starts with everyone frantically fleeing carriages and running to other platforms.

Well it's at least as likely a theory as the real reason!
  Gayspie Assistant Commissioner

Location: Adelaide, SA
While i was checking the bus timetables on the Admet website i came across an interesting article from the rail commissioner regarding recent rail network improvements with a mention of the new tellies:

http://www.adelaidemetro.com.au/About-us/Rail-Commissioner
  David Peters Dr Beeching

Location: "With Hey Boy".
Personally I think there are far more pressing problems on the rail side of Adelaide Metro to be made right before installing TV's at Adelaide Station. Yes I know it can be used to raise some revenue but money wasted on trivial things like this might be better spent on upgrading a lot of the existing stations in places. Some have been crying out for years to have work done to them and still they linger in the same state that SAR left them. Priorities in this state in Govt Depts is sadly looking in the wrong places in most cases!
  justapassenger Chief Commissioner

Personally I think there are far more pressing problems on the rail side of Adelaide Metro to be made right before installing TV's at Adelaide Station.
David Peters
Lease those spaces to an advertising company = get free money!

Don't lease the space = don't get money.

Which do you think is better for Adelaide Metro? Getting money or not getting money?

Yes I know it can be used to raise some revenue but money wasted on trivial things like this …
David Peters
Why is it any business of yours that a private sector company is choosing to spend money on trivial things? Are you a shareholder in that company and concerned that the income they get from their advertisers will be less than the fees paid to Adelaide Metro to lease the spaces?

The money coming in from the leasing of advertising spaces can be put to productive use by Adelaide Metro on stuff like upgrading stations, or doing even more useful stuff which would improve public transport services, such as:
- lowering post-7pm weekday fares and Saturday fares to off-peak prices.
- employing more revenue inspectors.
- basic customer service training for staff.
- employing more cleaners.
- improving information flow during disruption.

… but money … might be better spent than on upgrading a lot of the existing stations in places.
David Peters
I've corrected this sentence of yours by inserting the missing word 'than.' You're welcome.
  Guard Class 2 Chief Commissioner

Location: Elizabeth,South Australia
I completely understood that sentence as it was written.
By changing it and adding a word, you have changed the whole meaning of the sentence and twisted it around to suit your views.
Whether you agree with David or not, don't try and change what he said. He is entitled to his opinion just like you are.
  Gayspie Assistant Commissioner

Location: Adelaide, SA
Ok children dont fight over the remote for the tellies please;

Talking of the tellies when i was passing through ARS in peak hour i happened to see nothing short segments of "myfitTV", each one discussing a different fitness tip although sandwiched in between millions of ads.

Despite the fact that it was peak hour i saw several people stop and watch them as others dashed around those standing people to get to their trains? a potential OHS/W hazard?
  Pressman Spirit of the Vine

Location: Wherever the Tin Chook or Qantas takes me
Heaven help us if the put on Thomas the tank engine during the "after school" rush!
  justapassenger Chief Commissioner

Heaven help us if the put on Thomas the tank engine during the "after school" rush!
Pressman
Yeah, we wouldn't want Heath to have a tanty if someone walked between him and the screen!
  cmjl Station Master

Location: Adelaide
I'm getting a bit sick and tired of these video displays that pump advertising out, especially in confined spaces, and I cringed when I read that the rail commissioner reported that they had received good feedback from people about it.

I call "Codswallop" on that.

Combine increased video-based advertising with the loud music that the new eatery on the North Terrace side of ARS pumps out and ARS is starting to become a source of visual and noise pollution.

And as for the Bladerunner-esque advertising displays that are now starting to take over the city and suburbs, I wonder how long it will be before people start to have accidents in cars (or on foot) and then blame it on the changing advertising screen that caught their attention - and the accusation of it being a distraction stands up in court.
  justapassenger Chief Commissioner

... and ARS is starting to become a source of visual and noise pollution.
cmil
But it's only the warmup act for when you get onto the train itself.

I was lucky enough to catch one the other day where something went wrong (no satellites at the correct angle to reach into the ARS dungeon?) and it announced Mile End as Belair, then blissful silence from the on-board audio graffiti the rest of the way.

And as for the Bladerunner-esque advertising displays that are now starting to take over the city and suburbs, I wonder how long it will be before people start to have accidents in cars (or on foot) and then blame it on the changing advertising screen that caught their attention - and the accusation of it being a distraction stands up in court.
cmil
Not one rule in the Australian Road Rules has distraction included among the list of approved defences. If anything, admitting so is tantamount to saying "please charge me for driving without due care."

That doesn't mean planning permission should be given easily though - especially in the case of the appeal due to be made over the non-approval of a LED screen facing the Britannia Roundabout.
  Gayspie Assistant Commissioner

Location: Adelaide, SA
Talking of Thomas the tank i remember in primary school id watch it every morning and i would throw a tantrum when mum said "heath its time to turn the telly off and go to school" when the credits hadnt rolled yet.

How do the TVs get reception as the station is underground and out of view from the satellites?
  Smacks Station Master

How do the TVs get reception as the station is underground and out of view from the satellites?
Heath Loxton
They don't, It shows prerecorded advertisements.
  theanimal Chief Commissioner

Do we really think that the cost of 3 or 4 large TV screens would be better spent on closing a level crossing, or a grade separation?

get real

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