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The NSB Group was officially renamed the Vy Group on 24 April 2019 and is one of the largest transport groups in the Nordic countries, owned by the Norwegian government via the Ministry of Transport and Communications.
Vy Group has four operational business areas in Norway and Sweden, including rail passenger services, bus services, freight transport and mobility and tourism.
The best journey
The strategy and vision of the newly rebranded Vy Group is ‘The Best Journey’. This Group hopes this expression captures how it intends to shape its business around its customers’ needs in order to deliver the best journey. The strategy comprises the following four tracks:
1. The smart journey
2. The green journey
3. The safe journey
4. The profitable journey.
NSB’s website is now vy.no, and the NSB app has now moved over to the Vy-app platform. “We have been looking forward to finally using our new name Vy,” says CEO, Geir Isaksen. “We will continue to work hard to provide good customer experiences, and to make it easier to travel collectively and more environmentally-friendly.”
This article first appeared on www.globalrailwayreview.com
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