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Credit: Metro Library and Archive Flickr stream.
See and order all the RTD gear in the online Metro Shop.
The RTD was one of the predecessor agencies to Metro and has found it’s way into L.A. lore and pop culture. Nicknames (justified or not) are numerous, but “rough, tough and dangerous” is perhaps the most famous.
The logo, btw, was designed by well-known graphic artist Saul Bass, who had quite the career. From Wikipedia:
During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho.
Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T‘s globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines‘ 1968 jet stream logo and United Airlines‘ 1974 tulip logo, which became some of the most recognized airline industry logos of the era. He died from non-Hodgkin’s lymphoma in Los Angeles on April 25, 1996, at the age of 75.
The following are just some of the new RTD gear in the Metro shop. Use promo code RTDvintage for a 15 percent discount.
This article first appeared on thesource.metro.net
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