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No matter where you are in your business’s journey – whether you have been profitable for years with a committed global customer base or you are introducing the world to something new – you may have decided that now is the right time to thoughtfully expand your customer base across oceans and create an international shipping strategy.
To help you succeed in this new chapter, read on to learn about the five factors to consider when creating an international shipping strategy.
1. Recognize what you are getting yourself into.
There is no way around it – when you decide to start shipping internationally, there are going to be hiccups and new things to learn. After all, you will have to deal with different customs, tariffs, duties, taxes, and fees, as well as provide the right experience and customer support to a new market.
There is a lot to learn, but as long as you recognize what you are getting yourself into and then spend the appropriate amount of time planning and executing your strategy, you should be able to bypass some of the common pitfalls. Don’t just dive into it; instead, look for ways to put your brand’s touch on the process while also keeping your risks to a minimum.
2. Strive to provide an affordable and predictable shopping experience.
When it comes to drafting up your international shipping strategy, you need to consider how to maintain an affordable and predictable experience for your customers, as well as ensure that it is a sustainable and cost-effective decision for you as a business.
When it comes to the customer, the most important thing to do is to set the appropriate expectations and then go above and beyond them, all while maintaining transparency to decrease the likelihood of potential frustrations. Additionally, you need to ensure that you can adapt your customer service and return workflows for different time zones and languages.
3. Don’t be afraid of options.
One of the worst things you can do as a business that is starting to ship your products globally is to offer your customers only one or two shipping options. By offering several shipping options, you are ensuring that you have the right choice for your customer, and that your business is adaptable to their needs.
Furthermore, you want to see when you can offer free shipping. As long as you thoroughly strategize your “free shipping” plan, then offering free shipping is a proven way to entice new customers to your online store and, ultimately, gain more conversions.
4. Utilize your packaging.
Don’t overlook the importance of packaging for both protecting your products and also for making your experience stand out from other online stores. In other words, you want to be following through with the shopping experience and inserting the feel of your brand into your packaging.
The most successful online stores are those that go a step further to produce an exceptional customer experience, and that certainly includes how orders are packaged. After all, beautiful packaging can make a difference, particularly for repeat orders.
That being said, no matter how beautiful the packaging is, it won’t make up for broken items, so make sure your packaging is thoroughly protecting your products. Additionally, look to utilize your packaging to advertise new services, products, or deals you are offering. Take inspiration from Amazon, who markets its prime service on all shipping boxes and tape.
5. Understand the importance of a reliable shipping partner.
As a business owner, you oversee all aspects of your business and are in charge of creating the brand experience. You can maintain control over these different areas, up until you hand over an order to someone else for the shipping portion of the process. Realistically, how your shipping partner deals with this stage can make or break your customer’s shopping experience.
Therefore, it is of the utmost importance that you are selective when choosing your shipping partner. By working with an online shipment platform, you can streamline your process by booking the freight online and then monitoring its whereabouts. Plus, you can benefit from a reduction in the costs associated with international shipping and learn from professionals who have been working in this sphere for years.
Does your business currently offer international shipping? If so, what challenges are you facing? If not, are you considering it? Let us know your tips, tricks, and experiences in the comments below!
The post 5 factors to consider when creating an International Shipping strategy appeared first on Urban Transport News.
This article first appeared on urbantransportnews.com
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