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Encore Rail Systems, Inc. today announced EnduraPlugTM as the new name for the company’s tie plugging compound, which has been performing in the field for decades.
“We’re proud that the name Encore has become synonymous with the best performing equipment, plugging compounds and service in the industry. After much encouragement from customers and friends in the field, we decided it was time for our tie plugging compound to have a name of its own,” noted Greg Spilker, Encore vice president and general manager.
Representatives said the Encore team collaborated with its marketing firm to create the new name and logo.
“Our product had been performing in the field for a long time without a name. If we were going to create a name, we wanted to be sure that we did it right, and that we had the input and backing of everyone in our organization,” Spilker said. “Together we concluded that EnduraPlug, The Tie Plugging Compound with Gauge Holding Power, properly represented our product and emphasized its greatest value to our customers. In all actuality, EnduraPlug is a name our plugging compound has been earning for decades.”
This article first appeared on www.rtands.com
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