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The Mobility-as-a-Service (MaaS) in Skåne project (Sweden) proposed by Innovation Skane, Skanetrafiken, and Iomob has been recently selected as a grant award recipient by the Swedish Energy Agency (SEA) to deliver a regional, open multimodal shared mobility platform for municipalities including Malmo, Lund, and Helsingborg, starting later this year.
In 2019, Iomob was one of three winners of the 2019 Swedish Sustainable Mobility Challenge (SMC), which led to this opportunity with the Skåne region.
Iomob has developed a technology platform for mobility that enables seamless, multimodal travel over an open network with a large number of mobility service providers (MSPs). This open architecture empowers public transport authorities (PTAs) and 3rd party MaaS providers to deliver B2C consumer-facing mobility apps to their users.
Iomob’s project aims to develop a scalable MaaS solution for the Skåne Region in Southern Sweden. This will be accomplished by increased accessibility, reduced environmental impact and congestion, through seamlessly connecting buses, trains, taxi, bicycles, scooters, car sharing etc. in one platform. Iomob has initiated the recruitment and integration of key early shared mobility services with TIER and Voi being the first micromobility services to sign up to be part of Iomob’s “micromobility bundle”.
According to Iomob, the project partners and suppliers will use its MaaS platform with a unique ability to create open mobility markets which can interoperate across regions, and create a reliable and flexible service for consumers. The solution will create changed travel behaviors that will reduce travel by own car, promote CO2-efficient modes of transport, be commercially viable, facilitate easy introduction of new mobility services, support Agenda 2030, reward travel on foot and bicycle and include public transport, rental bicycles, carsharing etc.
In another first of its kind innovation, Iomob’s core solution will not only be offered to Skanetrafiken for use within their own mobility app, but also the transit authority intends to allow Iomob to offer this same solution that includes Iomob’s intermodal algorithms, integrations with private mobility services and Skanetrafiken’s own transit services to private companies who wish to leverage Iomob’s award-winning technology to offer their own B2C MaaS experience.
“In my opinion this project funded by the Swedish government will put the Skåne Region and Iomob on the global map of pioneering innovators in the emerging Mobility as a Service market.” Boyd Cohen, Iomob’s CEO continued, “as this project will be the first to create an open mobility marketplace, embracing any local, regional and global mobility services who wish to participate, and at the same time, enabling an open MaaS marketplace to emerge. We believe this creates the best path for success of urban and regional mobility ecosystems to accelerate modal shift away from car dependence and towards more sustainable journeys by residents and visitors.”
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