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North America’s Rail Safety Week has been scheduled for 22-29 September 2019.
Each year, 2,100 North Americans are killed or seriously injured due to unsafe behaviour around tracks and trains. Operation Lifesaver – which operates in the U.S. and Canada – works to prevent these incidents.
“Our goal is to reach zero incidents – zero fatalities and zero injuries. The driving force for this organisation is saving lives,” said Operation Lifesaver, Inc. Executive Director, Rachel Maleh.
“Our 2019 Rail Safety Week efforts will be led by our State Coordinators across the U.S., with daily events highlighting crossing safety and rail trespass prevention in high-incident areas. We’re coordinating with Operation Lifesaver Canada to make sure we reach as many North Americans as possible through grassroots events, social media, news media outreach and paid marketing efforts. With the help of our state programmes and safety partners, these life-saving messages will reach millions of people.”
A report detailing results of the U.S. 2018 Rail Safety Week efforts is now available.
Included in 2018’s event, a joint media campaign, #STOPTrackTragedies, generated nearly 3.7 million YouTube views and 18 million impressions on social and traditional media in the U.S. and Canada. The campaign featured seven videos, each telling the personal stories of people affected by rail crossing or trespassing incidents – including victims, friends and family members, locomotive engineers, and first responders.
Sarah Mayes, National Director of Operation Lifesaver Canada, said OL Canada and OLI plan to expand the highly successful campaign by producing new videos this year. “By showcasing the stories of people impacted by rail crossing and trespass incidents, we hope to save more lives in 2019. While these stories may be heart breaking, they’re driving people to change their behaviour so that they’re safer around tracks and trains.”
Another focal point of the Rail Safety Week observance is a unique effort known as Operation Clear Track. Led by Amtrak Police, Operation Clear Track is the largest single railroad safety law enforcement operation in the U.S. and will expand into Canada this year.
During Operation Clear Track, police visit hundreds of railroad crossings at high-incident locations. The law enforcement officials enforce level crossing and trespassing laws, write citations and issue warnings to violators, and distribute cards with railroad safety tips to the public.
Amtrak Police Chief, Neil Trugman, said: “We know that Operation Clear Track is raising awareness of rail safety in communities big and small. Our law enforcement partners play a key role in reminding citizens to be cautious near crossings, and not to trespass along the tracks. It’s a critical component of Rail Safety Week and helps build relationships between law enforcement officers and the public.”
This article first appeared on www.globalrailwayreview.com
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