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Travel Diaries: United Kingdom (Part 1)
Over the last few years, increasing numbers of global sporting organisations have sought to enhance accessibility regarding supporter travel. Given that many clubs typically strive for convenient transport through sustained discussions with local authorities, it’s undeniably clear that perfecting door-to-turnstile commuting across the globe would significantly alter the outlook of both the sports and transport industries. So, let’s take a look at why there’s an ever-growing desire to encourage more stadium-orientated transport avenues.
A Need for Environmentally-Friendly Travel that Caters to Supporter Demands
Fundamentally, the need for top-level sporting outfits to become more accessible is epitomized by the relocation of the Atlanta Braves. In 2017, the Major League Baseball team moved from Turner Field to SunTrust Park. Principally, this decision came to fruition because of the fact that the stadium’s nearest Metropolitan Atlanta Rapid Transit Authority station was one mile away from the ground, according to a report at Mobility Lab.
Following the relocation, the Braves placed an emphasis on encouraging supporters to travel to games via personal vehicles, such as cars and bikes. Crucially, building the facilities required to deal with human-powered transport, such as bicycles, sought to tackle the issue of matchday-generated carbon emissions, which has proved to be one of the sporting industries’ most prominent shortcomings. In an article at Knowledge Warton, the Portland Trail Blazers predicted that transportation was responsible for 73 percent of their matchday carbon footprint.
In English football, Newcastle United have received praise for their approach in making St. James’ Park a transit-accessible sports stadium. The development of the club’s Altoonative Travel scheme has seen the North East club team up with the Newcastle City Council, to help people make informed transport choices across a whole host of travel options, as per AltoonativeTravel.com.
Heightened Convenience Could Prove to Beneficial to a Wide Array of Different Industries
Furthermore, if vaster numbers of professional football clubs in England’s top-two divisions placed door-to-turnstile transport at the forefront of their forward-thinking plans, then it could significantly benefit numerous sectors.
A study conducted in 2013 by the Campaign for Better Transport, which is available at BetterTransport.org, discovered that 50 percent of fans who drove to games alone would have preferred to take the train. Because of this, there is scope for the public transport sector to generate more customers for its service. While there are many ways of attracting lone-travelling fans, bus and train companies could seek to offer more cost-effective travel on matchdays, thus allowing supporters to save money.
Additionally, in cities where fans are more dependent on cars, such as those outside of London, this incentivised door-to-turnstile travel option could drastically help in reducing inner-city matchday traffic.
Moreover, a public transport-based approach to future sports-related travel could also benefit the online sports betting market. Crucially, a train or bus journey provides the perfect opportunity to explore the latest pre-match odds, to get a feel for the game ahead, at some of the trusted operators listed a BettingGuru.in, such as ComeOne!, Unibet, and more. From a personal standpoint, this would also allow the time for prospective bettors to take advantage of the free bets and various sign-up bonuses that are now available at many contemporary platforms.
Sports and Transport Need to Work Together
Ultimately, there can be no doubts that, despite efforts to develop door-to-turnstile transport, much can still be done within the sporting world to resolve the existing problems regarding matchday commuting. While the Atlanta Braves and Newcastle United are both seeking to act as catalysts for change, incentivised public travel options could, if implemented, unquestionably enhance transport convenience and stadium accessibility for many years to come.
The post The Growing Importance of Door-to-Turnstile Sports Travel appeared first on Urban Transport News.
This article first appeared on www.urbantransportnews.com
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