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The baggage reclaim area at Stansted Airport now has digital screens which show live car, coach and rail journey time comparisons for travel to London Liverpool Street station.
The project was jointly devised and created by train operator Greater Anglia, creative agency LIDA and DOOH.com, with ads appearing on media owner Primesight’s Digital Arrivals Network and Digital 6-sheets.
‘We appreciate this part of the journey is a fine balance of excitement and frustration for passengers, particularly as navigating transfer options can be tricky’, said Chris Ford, Marketing & Digital Manager at Stansted Express. ‘By harnessing different sources of real-time data into one we can provide reliable and digestible information to help customers make informed decisions on how to get to and from central London.’
‘Applying live data is a fantastic way of turning an otherwise general advert into a functional utility that saves passengers time and effort during what is often a stressful part of their journey’, said Neil McKenney, Managing Partner at DOOH.com. ‘Using our platform, it becomes easy to infuse digital out of home ads with the ability to function in the same way as a webpage.’
This article first appeared on www.railwaygazette.com
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