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The Queensland Government will spend $1.9 million on an "information campaign" about asset sales, countering union advertisements against privatisation.
The Government plans to sell five commercial businesses, but polls have shown many voters are opposed to the plan.
Premier Anna Bligh says misunderstanding is widespread and the Government's television advertisements and mailouts will separate myth from fact.
"I know people who believe the Government will be selling the passenger trains of Queensland Rail that has never been the intention," she said.
Queensland Treasurer Andrew Fraser has defended the use of public funds for the campaign.
"This is a campaign which is about information," he said.
"What you'll see here is no images of members of the Government, no images or promotion of the Government; what you see here is the facts about a significant reform proposal that we've put in to the public arena so this is significant policy this is significant reform."
General Secretary Ron Monaghan says the Queensland Council of Unions will spend $400,000 on its anti-privatisation campaign.
"Eighty to 90 per cent of Queenslanders think we're right," he said.
He says their advertising campaign will first air in regional areas.
"Regional Queensland would be very hard hit by the plans to sell these assets," he said.
"Especially Queensland Rail has railway workshops, along with the rail and the plans to sell the coal and freight business would really impact on that area.
"If those jobs were lost then regional areas would be hardest hit."
Queensland Opposition Leader John-Paul Langbroek says the Government promised to cut back on advertising.
"Now we have lies about privatisation and now lies about government advertising spending," he said.
Mr Langbroek says voters will be bombarded by the rival ads.
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