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“Some travel posters show you what you’ll see,” said Nicholas D. Lowry, president and principal auctioneer at Swann Galleries in Manhattan. “Others show you what you’ll feel or present you with a fantasy of who you’d like to be.”
Case in point: [url=
Instead, the poster is built around an illustration of a man and a woman in white, form-flaunting bathing suits. They look as if they’ve just emerged from a spray-tan booth set to “Boehner.” Their toned limbs and radiant smiles are so vital and incandescent, they overwhelm the rest of the universe. As the couple clasps hands and sprints toward modernity, a touch of blue drop shadow and blank white oblivion is all they leave in their wake.
Travel, the poster suggests, isn’t about going to some physical place. It’s about achieving an emotional state. More specifically, it’s about projecting glamour — tilting one’s chin in the most photogenic way at exactly the right moment. At the bottom of the poster, as a result of a cooperative advertising agreement, there’s a final bit of text, a travel tip that will guide humanity on its tour through the rest of the century. “Take a Kodak,” it says.
Today, vintage travel posters are sold as art. In June,
This article first appeared on www.nytimes.com
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