ProMedia, publisher of among others RailFreight, RailTech, Nieuwsblad Transport and Automobiel Management,has acquired Mobility Media BV from MM Holding. Mobility Media is the publisher of Automotive, Automotive-online.nl, Jobmotive, Fleet&Mobility, Bandenportaal and Autoschadeportaal.

Mobility Media also organises events such as the National Automotive Conference, the largest independent conference in the automotive industry. The acquisition is retroactive to January 1, 2022.

Leading title in the automotive industry

General director Joan Blaas of ProMedia is happy with the acquisition of the titles of Mobility Media. “Automotive is a leading title in the Dutch car industry. It celebrated its 25th anniversary last year and has proven to be an authority in the industry.

“Fleet&Mobility is highly regarded by fleet and mobility managers. I am therefore proud that we can add these titles to our portfolio and that the employees of Mobility Media are now part of ProMedia. Our ambition is to be the largest and above all the most relevant publisher of trade magazines in mobility: from transport and maritime to public transport and automotive. We have taken an important step in that direction with this acquisition.”

A lot to offer

At the same time, ProMedia also has a lot to offer to professional magazines, says Mobility Media director Jelle Heidstra. “We write every day about the importance of scale in the mobility industry, but the need is just as great in the publishing industry itself.

“In recent years we have succeeded in growing in quality, number of subscribers, titles and events. But in order to continue to offer subscribers, visitors and advertisers the experience and quality they are used to, increasing investments are needed. And that requires scale.”

Same people

All Mobility Media employees will be transferred to the new owner. Heidstra: “ProMedia quickly announced in the discussions that it would like to take the next steps with our people. That was also a condition for us. Under the wings of ProMedia, I expect that we will be able to further realise our growth ambitions.”

The acquisition price will not be disclosed. ProMedia is located in the heart of Rotterdam and has its own TV studios. The publishing house currently has more than 100 employees and about 17 publications. The company was founded in 2010.