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Women in Rail is launching a Reverse Advent Calendar initiative to support the UK’s most vulnerable people and struggling families during the festive season.
A Reverse Advent Calendar is a wonderful way to show that the railway family cares about its communities and to help provide much needed support, and perhaps also recreate some of the wonder and magic of Christmas, to struggling families and those in need during the holiday season.
Creating a Reverse Advent Calendar involves putting aside, each day for 24 days, an essential item and place it in a box or basket wrapped in gift paper and, a few days before Christmas, when the box or basket is full of its 24 (or more) items, delivering it to a local food bank, care home, refuge or charity to be distributed to less fortunate people and families at Christmas time.
Items can include dried and tinned food, baby formula, nappies, coffee, UHT milk, toiletries and feminine hygiene products, household cleaning items and chocolate treats, depending on the organisation to be donated to. You can even add a teddy bear and a homemade card.
Adeline Ginn MBE, Women in Rail Founder and Director at CPMS Group, explained: “The coronavirus pandemic has had a huge impact on vulnerable people and families in need and regrettably these struggles are likely to be exacerbated during the festive period.
“Similarly, charities are finding it hard to provide for the people they seek to support. The Trussell Trust, for example, forecast a 61% increase in food parcels needed across its UK Foodbank network from October to December. That is six parcels handed out every minute.
“As a team, we strongly felt the need to act and do what we could to help make a real difference to vulnerable people and struggling families at this time of year, most of whom are also likely to feel isolated.”
Everyone, individuals, families and companies can take part in the Women in Rail Reverse Advent Calendar initiative. It is a wonderful way to support those in need and also to teach children the importance of helping others at Christmas time.
Many charities, care homes and foodbanks accept gifts at Christmas time and organise for them to be delivered to struggling and vulnerable people and families. Make sure you get in touch with your chosen organisation to check that they will take your items and, when donating your Reverse Advent Calendar box, please provide details of its content so it can be donated to those who need them most.
Women in Rail encourages anyone taking part in this initiative to share pictures of their Reverse Advent Calendar and any inspirational stories on social media using the hashtags #WRCares and #WRReverseAdventCalendar.
To find out more about the Women in Rail Reverse Advent Calendar initiative and join the teams supporting it, please contact Vicky at email@example.com.
About Women in Rail: Women in Rail (WR), a charity founded in 2012, comprises men and women from the UK railway sector, working together alongside major stakeholders in the industry to support the development, promotion and attraction of women in the UK railway sector and, more broadly, improve gender balance, equality, diversity and inclusion in rail. WR holds regular networking events and development workshops across the UK through its 8 regional groups and runs a very successful cross-industry mentoring programme where both female and male mentees receive guidance from more senior industry professionals to support them in their professional development, personal growth and confidence. WR currently has 5,000 members representatives of all grades and roles and a wide range of companies within the UK rail industry. In 2019, WR launched SWIFT, a peer-to-peer network of senior men and women in rail which aim is to develop high potential women and foster the next generation of female leaders in UK rail. http://www.womeninrail.org
This article first appeared on www.railbusinessdaily.com
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